There's nothing quite like mentioning rewilding to really put the cat among the pigeons (or the lynx among the grouse as it were).
The latest accidental science communication phenomenon is #IAmAScientistBecause - prompting scientists from all around the world to share their inspiration and motivation and passion for science.
Last month, Craig Turner and I were excited to have an article in The Biologist magazine about biological expeditions, something which we are both pretty passionate about.
Be willing to change your mind. Tell a good story and get out into the field.