James Borrell is a biodiversity scientist and science communicator researching how people and nature can adapt to environmental change.

The Power of Citizen Science [TEDx]

Introducing MammalMAP – A Citizen Science project that aims to span an entire continent. Take a look at this outstanding TEDx talk by Zoologist Tali Hoffman, explaining that conservation is no longer restricted to scientists in white lab coats, or game rangers in khaki uniforms.

The Aim:

“The aim of MammalMAP is to update the distribution records of all African mammal species. Through collaborations with professional scientists, conservation organisations, wildlife authorities and citizen scientists across Africa, we consolidate all reliable and identifiable evidence (camera trap records, photographs) of current mammal locations into an open-access digital database. The database software automatically generates online distribution maps of all recorded species which are instantly visible and searchable. The information consolidated within MammalMAP will not only yield crucial information for species conservation policies and landscape conservation policies, but provides an excellent platform for educating the public about African mammals and their conservation challenges.”

Find out more about the project here: www.mammalmap.adu.org.za